Celebrating the Gutenberg Press and Woodcut Prints

This morning, when I logged in for the day, I noticed that Google is celebrating Johannes Gutenberg. Gutenberg was the inventor of the movable-type printing press and arguably the father of mass communications. I’m someone who has been a member of the press, dedicated his career to strategic communications, and …

WMDs: Microtargeting and Audience Analysis

I recently finished the book Weapons of Math Destruction by Cathy O’Neil. This fascinating book talks about when microtargeting and algorithms are used to exact terrible outcomes on society. O’Neil highlights trending topics algorithms and data-driven microtargeting as a factor in society that increases inequality, reinforces discrimination, and threatens to …