Author: JB

WMDs: Microtargeting and Audience Analysis

I recently finished the book Weapons of Math Destruction by Cathy O’Neil. This fascinating book talks about when microtargeting and algorithms are used to exact terrible outcomes on society. O’Neil highlights trending topics algorithms and data-driven microtargeting as a factor in society that increases inequality, reinforces discrimination, and threatens to …

No Remote ID

The new FAA Law Proposal for Remote Pilot ID requiring remote identification of unmanned aircraft systems (UAS) will be published on December 31st beginning its 60 day comment period. This is a rule that may change the sUAS landscape and all drone operators need to speak out against this law. …

JBrooksPR Reboot

Welcome to the new site for JBrooksPR. I started this company, officially, one year ago. I rushed it into existence because I had an amazing opportunity in Morrocco. I needed to put structure underneath JBrooksPR for the project. I’ve dreamed of owning my own Design and Public Relations Firm for a long time, so I took the plunge. The big opportunity turned out to not be so big but it was still the catalyst that got me to start on my JBrooksPR adventure.

Hassan II Mosque is a mosque in Casablanca, Morocco.

So what do you do with a business that you built sooner than you expected? You go out and get some clients. I also work as a Public Relations professional, in the government sector, so I am free to take risks and to try things I wouldn’t be able to if JBrooksPR didn’t start the way it did. I’ve had some pretty interesting adventures in building this business informally. I worked with a few podcasts, some performers, I’ve entered filmmaking contests, I’ve done promotions for local entertainment scene and some other really fun and outrageous stuff. Turns out I love working with innovators, rebels, and those who think outside the box.

Mosaic on Hassan II Mosque Casablanca, Morocco.

What I realized from this experience is that more than half the fun is in the creative risk-taking. I am a planner and strategist by nature. Look at my profile on Linkedin if you want the details. Jumping in with both feet, even for an opportunity that didn’t pan out, was an amazing growth experience and allows me to take more chances.

Now is the time to formalize JBrooksPR further. I love to take innovative risks and build my creative muscles. I’m adding structure now to turn my 15+ years of experience, years of education, and blood sweat and tears into making JBrooksPR a brand rather than a side project. Welcome to the beginning of the formal JBrooksPR. I look forward to building great things together.